How does it benefit the practice?
Promotion ideas?
I have to make out a marketing and promortion for pet Insurance and these questions are hard to find answers for.
Any links at all really. . . Although obviously I know the basics, I’ve been pushing good insurance on owners for years in my clinic; but although it may be easy to do, it’s hard to write about.
This Assignment I have is a real doozie. (2nd year B.Sc Veterinary Nursing Student)
I know all those stories all too well, we had a Berner in our clinic once with an open fracture to her femur; it cost €5000 yes that’s right five thousand euro to fix her, because she had to be referred to the top orthopedic surgeon in Ireland. She is now 100% recovered and it’s all thanks to pet insurance.
I need more facts and figures as opposed to the happy ending stories.
Well if it’s similar to the US, it’s absolutely beneficial to the practice because:
Someone without insurance is going to either not pay for treatment or find the cheapest possible treatment.
Someone WITH insurance won’t be afraid to get the best medical treatment for their pet without worrying about cost. This ensures that the practice will thrive and bring in lots of money and people won’t worry about losing their jobs.
And obviously you would promote insurance to the customer by telling them how it benefits them– peace of mind, can get the best treatment for their pet without worrying about cost, ensures a long healthy life for their pet, etc.
#1 by Splashtastic on December 1, 2009 - 7:01 pm
Can i just send you the bill for my dog that was run over.
Just submit that and people will realise why they need insurance. £900 for three visits to the vet, and shes going back every 3 days for treatment, a long process to get her better and without insurance we would have had to lose our dog.
References :
#2 by Stacy K on December 1, 2009 - 7:21 pm
Well if it’s similar to the US, it’s absolutely beneficial to the practice because:
Someone without insurance is going to either not pay for treatment or find the cheapest possible treatment.
Someone WITH insurance won’t be afraid to get the best medical treatment for their pet without worrying about cost. This ensures that the practice will thrive and bring in lots of money and people won’t worry about losing their jobs.
And obviously you would promote insurance to the customer by telling them how it benefits them– peace of mind, can get the best treatment for their pet without worrying about cost, ensures a long healthy life for their pet, etc.
References :
http://www.trupanionpetinsurance.com